北京故宫钛金宫廷手机在社交媒体引起非议

<figure style="color: inherit; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; letter-spacing: inherit; border: 0px; line-height: inherit; margin: 32px -54.2188px 0px 0px; padding: 0px; vertical-align: baseline; background-color: #111111; clear: both;"><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; border: 0px; color: inherit; letter-spacing: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img alt="价值19999元的豪华手机" src="http://ichef-1.bbci.co.uk/news/660/cpsprodpb/10E59/production/_93090296_d23e2a99-50e3-4772-beed-93e49ec12291.jpg" width="976" height="549" data-highest-encountered-width="660" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; user-select: none; width: 645.781px; display: block;" /><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; color: inherit; letter-spacing: inherit; margin: 0px; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; border: 0px !important; padding: 0px !important; position: absolute !important; height: 1px !important; width: 1px !important;">Image copyright</span><span style="font-style: inherit; font-weight: inherit; font-size: 0.875rem; line-height: 1.14286; font-family: inherit; border: 0px; color: #ececec; letter-spacing: 0.25px; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; background: rgba(0, 0, 0, 0.6); bottom: 0px; position: absolute; right: 0px;">WEIBO</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; color: inherit; letter-spacing: inherit; margin: 0px; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; border: 0px !important; padding: 0px !important; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="font-style: inherit; font-weight: inherit; font-size: 0.75rem; line-height: 1.33333; font-family: inherit; border: 0px; color: #ececec; letter-spacing: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">这款价值19999元的豪华手机引起网友热议,有网友批评这种奢侈品是哗众取宠</span></figcaption></figure><p style="font-style: inherit; font-weight: bold; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 28px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">一款同北京故宫博物院联合推出的豪华黄金智能手机在中国社交媒体上引起震惊。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">这款钛金宫廷手机下月上市销售,价格为19,999元人民币。虽然手机并不含钛成分,但是上面有18K镀金镂空浮雕团龙纹饰和用蓝宝石水晶玻璃做的屏幕。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">这款由一家手机厂商联合北京故宫文化传播有限公司推出的手机机身有团龙、祥云等传统图案,据说全球限量999台。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">虽然手机设计灵感来源于故宫皇家藏品,融合了"团龙、祥云纹、海水纹饰"等传统宫廷元素,但在中国社交媒体上并没有引起多少好评。</p><h2>"朕的手机"</h2><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">有人说这是紫禁城神圣形象上的污点。还有微博评论讽刺说,我总想像古代皇帝在紫禁城里拿着手机走来走去。有人讽刺说,这是"朕的手机"。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">媒体报道说,中国消费者协会官网发文质疑这个钛金手机虚假宣传。中消协的调查及检测结果表明,这款钛金手机线上线下宣传不一致,所用主要材质表述不规范。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">还有微博评论说,"央视帮着做广告,故宫也跟着卖这手机,还要19999元跟那些卖假药忽悠老人的骗子有啥区别?"</p><h2>"我们不出售手机"</h2><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">网络反弹使故宫博物院退缩,没有全面支持这款钛金手机。故宫博物院发表简短声明说:"我们不出售手机"。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">故宫博物院是世界上访问人数最多的博物馆,博物院所在地紫禁城在1912年清王朝结束前一直是帝王居住办公地。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">中国媒体报道说,每年访问故宫的人数多达1,400万,年收入10亿元人民币。</p>


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