<figure style="color: inherit; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; letter-spacing: inherit; border: 0px; line-height: inherit; margin: 32px -54.2188px 0px 0px; padding: 0px; vertical-align: baseline; background-color: #111111; clear: both;"><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; border: 0px; color: inherit; letter-spacing: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img alt="中国到英国的游客" src="http://ichef.bbci.co.uk/news/660/cpsprodpb/77A1/production/_93852603_c33373d2-b87a-4753-9e99-12e4142129b7.jpg" width="976" height="549" data-highest-encountered-width="660" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; user-select: none; width: 645.781px; display: block;" /><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; color: inherit; letter-spacing: inherit; margin: 0px; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; border: 0px !important; padding: 0px !important; position: absolute !important; height: 1px !important; width: 1px !important;">图片版权</span><span style="font-style: inherit; font-weight: inherit; font-size: 0.875rem; line-height: 1.14286; font-family: inherit; border: 0px; color: #ececec; letter-spacing: 0.25px; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; background: rgba(0, 0, 0, 0.6); bottom: 0px; position: absolute; right: 0px;">GETTY IMAGES</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; color: inherit; letter-spacing: inherit; margin: 0px; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; border: 0px !important; padding: 0px !important; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="font-style: inherit; font-weight: inherit; font-size: 0.75rem; line-height: 1.33333; font-family: inherit; border: 0px; color: #ececec; letter-spacing: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">中国到英国的游客逐年增加，英国文化古迹博物馆也是他们青睐之地。</span></figcaption></figure><p style="font-style: inherit; font-weight: bold; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 28px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">今年的中国新年，英镑贬值后，价廉物美的英国成了中国人出国避霾、购物的好去处。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">市场调查公司ForwardKeys的数据显示，今年春节期间从中国飞往英国的机票预订比去年同期增长了88%。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">准备退出欧盟的英国更加重视和中国的直接经贸关系。和过去几届英国首相一样，在鸡年春节前夕，<a href="http://www.bbc.com/zhongwen/simp/uk-38757668" style="color: #222222; text-decoration: none; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: #dcdcdc; border-left-color: initial; border-image: initial; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: bold; letter-spacing: inherit; line-height: 1.75; margin: 0px; padding: 0px; vertical-align: baseline; -webkit-tap-highlight-color: rgba(17, 103, 168, 0.298039);">英国首相特里莎·梅也向全球华人拜年</a>。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">和往年农历新春之际一样，英国伦敦和曼切斯特等华人社区集中的大城市都有自己的各种新年庆祝活动。伦敦正在准备将于本周日在特拉法加广场举行庆祝<a href="http://www.bbc.com/zhongwen/simp/world-38783276" style="color: #222222; text-decoration: none; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: #dcdcdc; border-left-color: initial; border-image: initial; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: bold; letter-spacing: inherit; line-height: 1.75; margin: 0px; padding: 0px; vertical-align: baseline; -webkit-tap-highlight-color: rgba(17, 103, 168, 0.298039);">农历鸡年大联欢</a>。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">中国国家旅游局的最新数据显示，今年春节长假期间出境旅游人次将超过600万。中国旅游研究院和携程旅行网的报告说，中国人出国旅游的目的已从观光转向享受海外优质生活环境和服务。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">英国去年公投决定脱离欧盟之后，英镑大幅贬值。对中国大陆居民来说，来英旅游比去年便宜了11%。除此之外，英国签证程序简化，中英之间的直航航班增加，也使中国游客更为青睐英国。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">中国游客增加对英国零售业来说是巨大的利好消息。中国游客在英国期间平均每人消费2,174英镑（近1万9千人民币），是外国游客平均消费值的3.5倍。</p><figure style="color: inherit; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; letter-spacing: inherit; border: 0px; line-height: inherit; margin: 24px -24.6449px 0px 0px; padding: 0px; vertical-align: baseline; background-color: #111111; clear: both;"><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; border: 0px; color: inherit; letter-spacing: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img src="http://ichef-1.bbci.co.uk/news/624/cpsprodpb/B879/production/_93852274_019642517-1.jpg" datasrc="http://ichef-1.bbci.co.uk/news/320/cpsprodpb/B879/production/_93852274_019642517-1.jpg" alt="China, UK" width="976" height="549" data-highest-encountered-width="624" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; user-select: none; width: 616.207px; transition: opacity 0.2s ease-in; display: block;" /><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; color: inherit; letter-spacing: inherit; margin: 0px; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; border: 0px !important; padding: 0px !important; position: absolute !important; height: 1px !important; width: 1px !important;">图片版权</span><span style="font-style: inherit; font-weight: inherit; font-size: 0.875rem; line-height: 1.14286; font-family: inherit; border: 0px; color: #ececec; letter-spacing: 0.25px; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; background: rgba(0, 0, 0, 0.6); bottom: 0px; position: absolute; right: 0px;">GETTY IMAGES</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="font-style: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; font-family: inherit; color: inherit; letter-spacing: inherit; margin: 0px; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; border: 0px !important; padding: 0px !important; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="font-style: inherit; font-weight: inherit; font-size: 0.75rem; line-height: 1.33333; font-family: inherit; border: 0px; color: #ececec; letter-spacing: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">中国已连续4年成为世界第一大出境旅游消费国。</span></figcaption></figure><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">《卫报》引述英国旅游局总监叶佩茜（Patricia Yates）的话说，中国游客倾向于居住在中等价位的旅店，而把钱主要用于购买手袋、腕表和首饰等奢侈品。</p><h2>高端消费</h2><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">英国最大的银行卡收单服务商WorldPay预测，在中国春节"黄金周"期间，仅在伦敦一地，中国游客的消费额就可能达到1千1百万英镑（相当于9千5百万人民币）。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">WorldPay的最新数据表明，用中国银行卡消费的金额可能比往年的平均值高出40%，而百货商店和高档品牌店将是最大赢家。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">据报道，代表伦敦高端购物区牛津街和摄政大街的"新西区公司"（New West End Company）说，在中国新年前的一周内，中国顾客的消费金额比去年同期高出了121%。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">英国男装奢侈品牌君皇仕（Gieves & Hawkes）总裁马克•亨德森（Mark Henderson）说，在伦敦萨维尔街（Savile Row）一带的高端零售商预计将在中国新年期间获得"两位数的增长"。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">据《独立报》报道，英国旅游业人士对中国游客数量增加深感欣慰，认为多年的努力终于获得了回报。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">英国旅游局中国事务经理李卓安（Jo Leslie）说："中国游客在伦敦逗留的时间比在欧洲大陆长一倍，消费额高一倍，而且人数增长速度快一倍。"</p><h2>文化旅游</h2><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">但也有零售业人士说，中国政府的反腐举措抑制了中国游客对高档奢侈品的需求。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">高档品牌博柏利（Burberry）的一名销售员对《卫报》说，尽管博柏利在伦敦东区哈克尼的专卖店仍然生意兴隆，但前些年乘大巴前来购买礼品送给官员的人已明显减少。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">但是，新一波的中国游客已经涌现出来。他们品味更高，喜欢自由行，不仅喜欢购物还对英国各地的文化名胜感兴趣。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">"中国出境游"（China Travel Outbound）总经理海伦娜•伯德（Helena Beard）对《卫报》说，中国80后和90后的中产阶层人士很多都会讲英语，比他们的父母一辈更具冒险精神。</p><p style="font-style: inherit; font-weight: inherit; font-size: 1rem; line-height: 1.75; font-family: inherit; margin-top: 18px; color: #404040; letter-spacing: inherit; border: 0px; padding: 0px; vertical-align: baseline;">她说，这些年轻人仍然喜欢购物，但他们同时也热衷于寻找好的餐厅和文化胜地。</p>